Public Relations

Develop the practical capability to apply Public Relations confidently in the workplace, with a clear action plan you can use immediately.

This IPDS programme forms part of our Service & Communication cluster. It is designed for frontline staff, communication officers and service managers. Delivery is practical and applied, and can be adapted for English or Kiswahili audiences.

Who should attend

This programme is suited to frontline staff, communication officers and service managers, and to teams that need a shared approach to customer service, communication and service standards.

Learning outcomes

  • Explain the principles and purpose of Public Relations within customer service, communication and service standards.
  • Apply practical tools and frameworks to public relations challenges in your organisation.
  • Assess current practice and identify priority improvements in public relations.
  • Prepare an action plan to strengthen public relations and sustain results.
  • Communicate and report on public relations clearly to colleagues and stakeholders.

Modules

  1. Foundations of Public Relations
  2. Frameworks, standards and tools
  3. Case studies and practical exercises
  4. Workplace application and action planning
From capability gaps to practical results.

Method

IPDS learning is active, applied and assessed. Programmes may use needs assessment, case studies, demonstrations, simulations, group problem-solving, workplace assignments and follow-up coaching.

Duration and mode

Typically delivered as a short course of one to five days, in-person, virtual or blended. Certificate pathways and in-house programmes are available.

Assessment and recognition

Assessment may include pre- and post-assessment, participation, a workplace assignment or a competency demonstration. Participants receive a certificate of completion; IPDS does not imply accredited certification without formal approval.

How to register

Register your interest or request this programme in-house for your organisation by contacting IPDS through our contact page.