Marketing and Customer Value

Develop the practical capability to apply Marketing and Customer Value confidently in the workplace, with a clear action plan you can use immediately.

This IPDS programme forms part of our Business & Strategy cluster. It is designed for entrepreneurs, business owners, managers and enterprise teams. Delivery is practical and applied, and can be adapted for English or Kiswahili audiences.

Who should attend

This programme is suited to entrepreneurs, business owners, managers and enterprise teams, and to teams that need a shared approach to business strategy, enterprise growth and innovation.

Learning outcomes

  • Explain the principles and purpose of Marketing and Customer Value within business strategy, enterprise growth and innovation.
  • Apply practical tools and frameworks to marketing and customer value challenges in your organisation.
  • Assess current practice and identify priority improvements in marketing and customer value.
  • Prepare an action plan to strengthen marketing and customer value and sustain results.
  • Communicate and report on marketing and customer value clearly to colleagues and stakeholders.

Modules

  1. Foundations of Marketing and Customer Value
  2. Frameworks, standards and tools
  3. Case studies and practical exercises
  4. Workplace application and action planning
From capability gaps to practical results.

Method

IPDS learning is active, applied and assessed. Programmes may use needs assessment, case studies, demonstrations, simulations, group problem-solving, workplace assignments and follow-up coaching.

Duration and mode

Typically delivered as a short course of one to five days, in-person, virtual or blended. Certificate pathways and in-house programmes are available.

Assessment and recognition

Assessment may include pre- and post-assessment, participation, a workplace assignment or a competency demonstration. Participants receive a certificate of completion; IPDS does not imply accredited certification without formal approval.

How to register

Register your interest or request this programme in-house for your organisation by contacting IPDS through our contact page.